An effective content distribution strategy depends primarily on a marketer’s data-backed understanding of the best times to reach target audiences across each digital channel. The optimal times vary by industry, audience, and channel, but we’ve done… Read more
I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers… Read more
A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note… Read more
For modern marketers, the challenge that comes with big data is two-fold: knowing what data to collect, and finding ways to harness that data to drive smarter business decisions. The… Read more
Let’s face it, marketers want to be the fountain of youth when it comes to generating new ideas, but that is just a dream that will never come true. I’m… Read more
Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about… Read more
In our Email Data Report, we analyzed 93,611 emails from over 2,158 email lists, and what we found was… a whole lot of sameness. Yes, it seems email marketing has… Read more
Email campaigns can drive more leads with a higher ROI than their other content marketing counterparts — so long as your email stands out in an inbox. For our Email Data… Read more