The latest edition of The CMO Survey from Duke University’s Fuqua School of Business is out! The biannual survey, which this year was conducted across a sample of 2,630 marketing execs, surfaces trends… Read more
In the last few years, award shows have been dominated by social media and the second-screen experience. If you weren’t clutching your phone or tablet during the 2015 Academy Awards,… Read more
Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has just released its Global 500 2015 report, an annual ranking of the world’s most powerful and most valuable brands. This… Read more
An effective content distribution strategy depends primarily on a marketer’s data-backed understanding of the best times to reach target audiences across each digital channel. The optimal times vary by industry, audience, and channel, but we’ve done… Read more
Whether you love it, hate it, or love to hate it, there’s no doubt that Fifty Shades of Grey is a viral content sensation. Since Random House acquired the rights to… Read more
Did you know that Americans purchase 6.5 billion greeting cards each year? Second only to the Christmas, Valentine’s Day is a critical holiday for greeting card companies, with 145 Million units sold in the… Read more
The ROI of content has remained the elusive white whale for marketers. Content strategies are planned months in advance, but the impact of that content is measured with a “rear-view mirror” approach to ROI…. Read more
This September, the Content Marketing Institute (CMI) will roll out the orange carpet in Cleveland for the 5th annual Content Marketing World! In honor of the 5th year, CMI will… Read more