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How You Should Actually Be Handling The Facebook Newsfeed Algorithm Change

Facebook newsfeed algorithm changes — the bane of my existence. Marketers are talking/complaining that the new newsfeed changes are having big impacts on organic reach of posts. Facebook has announced these changes and stated this change was happening because a user when they log into their accounts can be shown on average 1,500 posts while Read more …

The Manual Grind That Makes Something Go Viral

As TrackMaven expands with even more corgis, or employees as non-team TrackMaven people would call them, I’ve been getting more inquiries for others on the team to write blog posts. Which, I would like to point out that I am absolutely thrilled about. This however, lead to some funkiness. Do we use oxford commas? What Read more …

A Year of TrackMaven Design

A little over a year ago, I joined TrackMaven as employee number four and designer number one. My year has been filled with two website redesigns, marketing collateral of all sorts, a one-day conference’s brand and collateral, more email templates than I can recall, several new features to the TrackMaven platform, art-direction for our upcoming Read more …

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10 Elements Of The Best Performing Blog Posts

Sometimes I write blog posts until my fingers are sore from typing all of my thoughts and words out. We won’t even start on my notes that go into something before writing a blog post. Since last February, I’ve created a total of 102 posts. Some are drafts and others are complete blog posts. But, Read more …

3 Important Facets of Marketing Benchmarks and How to Set Them Up

The expansive number of marketing channels is an apparent ruff task to monitor and to track. Then as most of our equations go, adding in your competitors into this monitoring contributes even more subsets of channels you need to look after. Ultimately though, the biggest question that most of us always ask in varying portions Read more …

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