#FridayFunFact: Quick Wins To Increase Your Facebook Reach
Ever feel like your organic Facebook content has the same reach as this guy? Recent changes to the News Feed Algorithm may be keeping you a bit short of your goal,… Read more
A Guide To Understanding Your Competitive Landscape
It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start…. Read more
How The Facebook News Feed Works For Brands
For individual Facebook users, an algorithm change goes largely unnoticed. Ideally, a smarter feed of relevant content simply appears beneath your fingertips. But for marketers, each adjustment to the News Feed algorithm is… Read more
Announcing Share of Interactions Graphing
From questioning if their content is resonating with their audiences to wondering how much of the conversation they own, marketers have to know if their marketing is effective. At TrackMaven, we’re all… Read more
3 Strategic Marketing Lessons From Game of Thrones
In this post, our Senior Competitive Intelligence Maven and resident Game of Thrones super-fan Mary Robinson shares GOT-inspired marketing advice. Warning: strategic marketing tips and Season 4 spoilers ahead! It’s okay, pick… Read more
An Insider’s Guide To Marketing On LinkedIn: Q&A With Jason Miller
We’ve written several posts about LinkedIn marketing tips, ranging from how to build your LinkedIn influence to refreshers on LinkedIn analytics and advertising. But what better way to get the inside… Read more
What’s the Opportunity Cost of Poorly-Performing Content?
Content marketing is first and foremost an exercise in relationship-building. And like any relationship worth maintaining, content creation is hard. There are a variety of measures of success for a single piece… Read more
Introducing the Marketing Maven’s Guide to Facebook
How can marketers craft the perfect Facebook post? Which strategies deliver the most engagement? And how can marketers recover from the loss of organic reach? We analyzed 5,805 Facebook Pages and… Read more