Creating content only one head of the two-headed beast that has to be tamed with content marketing. The other guy is curating content that your customers, prospects, readers, subscribers want to read has to be wrangled in some fashion as well. As the end of 2013 approaches, we’re all preparing for the start of 2014. Read more …
With the news surrounding the upcoming IPO, Twitter is going through a number of changes. After adding in conversations threads to the timeline, Twitter introduced a few days ago a more visual timeline by implementing already expanded preview of images. Aside from the my initial apprehension of having an even more cluttered timeline (I still Read more …
Today we present to you the second design tip for non-designers in an ongoing series: Consistency. This week I wanted to discuss Consistency and how it can help you, as a marketer, push your message and brand forward. Everyday I work on a variety of materials for TrackMaven — from our product, to our website, Read more …
Data-driven Marketing is in my blood. In the 70s, my mother got a PhD in marketing and went off to Bell Labs to research how marketing can have the optimal impact on IT expenditures. Forty years later, I wake up every day ecstatic to help marketers tackle real-time marketing intelligence with TrackMaven. The rise of Read more …
There are many naysayers out there and before they come to attack me, I do agree that some of their points are valid. However, I remain on the dark side as a huge proponent of social ads. I believe that paid social ads are easy to use, test, and scale (with the right formula). I also Read more …
