Menu
TrackMaven Marketing Blog Real-Time Marketing Intelligence to help every marketer stay ahead of the pack

Marketing Tactics: Transparency

Currently, I’m finishing up Lean In by Sheryl Sandberg. Obviously, there’s some controversy about it, people are a little tired of “leaning in,” and then there are the avid supporters. I won’t categorize myself; however, there was one point that I read over last night that I agreed with. The point that Sandberg was making Read more …

Competitive Analysis: Free Facebook Competitive Intelligence Spreadsheet

Last summer, I was completely enraptured with the Olympics. I’m not sure why because my athletic ability does not measure close to any of the olympians closely resembling a clumsy toddler learning how to walk instead. And I wouldn’t consider myself a sports fan, unless you count eating as a sport. Yet, I was glued Read more …

Who is Maven?

Meet Maven! You’ve heard Maven barking around on Twitter and giving you some good ol’ bones on the blog from time to time…but there’s more to him than just that. Through a combination of a huge affection for corgis and an even bigger love for marketing out came Maven, the cute, dopey corgi face of TrackMaven. Read more …

The Buzziest Final Four Words: Big Data vs. Native Advertising

It’s the second round for the Buzziest Final Four words in 2013. The winners of both rounds will be announced Friday, so you can keep voting away for the each sets. So far for the game between Real-Time Marketing and Growth Hacking, it seems that Growth Hacking is taking the lead. Don’t worry you still Read more …

The Buzziest Final Four: Real-Time Marketing vs. Growth Hacking

In the spirit of college basketball and the Final Four we wanted to have our own showdown of sorts…sans the basketballs and tall players. (Unfortunately for Maven his legs are a little short for this type of athleticism) We wanted to bring you a showdown of the “final four” marketing buzzwords that have made the Read more …

WHO DO YOU WANT TO TRACK?

Give us a few and Maven can start digging!