The 2017 Spark marketing summit by TrackMaven brought together marketing leaders from elite companies and organizations to explore the future of marketing, analytics, and technology-assisted creativity. Experience the powerhouse of marketing ingenuity created by the conference’s speakers through a self-guided walkthrough of the presentations below.
For more about our speaker and participants, check out our recap of the summit, which includes interview, opinions, and insights from the ground during the event itself.
Spark 2017 Keynotes
Opening Keynote
by Allen Gannett, CEO, TrackMaven
Watch Allen’s Spark 2016 opening keynote on Facebook Live!
See Allen’s presentation deck here:
Moving From Data to Analytics to Action
Ari Isaacman Bevaqua, Growth Strategy Editor, The New York Times
Spark 2017 Breakout Sessions
Content + AI: Creating Personalized Experiences for Your Audience
Patricia Travaline, CMO, Skyword
Share-of-Voice in the Social Age: What Do We Really Care About?
Chad Berndtson, Director of Content Marketing and Social Media, Palo Alto Networks
Contagious Media: How and Why Things Go Viral
Paul Berry, Founder and CEO, RebelMouse
Next-Generation Retail Strategies
Laura O’Shaughnessy, CEO, Social Code
7 Mistakes Killing Your Content Marketing… and How to Avoid Them
Kristin Kovner, Founding Principal, K-Squared Strategies
How a $25 Billion Tech Firm Was Born on Social Media
Hae Jin Higgins, Global Social Media and Digital Strategist, DXC Technology
You Are What You Share: What Brands Can Learn From the Alarming Allure of Fake News
Jean Ellen Cowgill, President, Atlantic Media Strategies
All the Feels: The Role of Data in Entertainment
Monica Bloom, Senior Vice President, Tribeca Shortlist
Becky Wang, Founder of Crossbeat NY, Author of Creativity and Data Marketing: A Practical Guide to Data Innovation
The Marketing Challenge: Putting Insights In To Action
Angelo Sasso, Sr. Director of Business Analytics and Customer Insights, Leading Hotels of the World
How to Manage to Metrics without Becoming Big Brother
Christine Schaefer, CMO, ThreatConnect
How IJM Drives Social Justice on Social Media
Cameron Bartlett, Social Media Marketing Manager, International Justice Mission
See you next year!
