Content marketing is no longer a game that you can start and stop. As MarketingProfs and Content Marketing Institute found in their 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, the most effective… Read more
Tagged: B2B Content Marketing: Benchmarks Clear
#FridayFunFact: B2B Marketers Are Creating More Content, But With Less Confidence In ROI
Today’s Friday Fun Fact is a all about B2B content marketing! As any content marketer knows all too well, creating a scalable content marketing program requires a large input of time, energy, and… Read more