Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid it all together because along with the other laundry list of items what marketer wants to tackle that war? Frankly, I feel the same way, Read more …
Last summer I was scanning through some of my daily reads and I happened upon this article from Hubspot about the 14 Funny Brands You Can’t Help But Follow On Social Media. The first brand immediately caught my eye — my beloved toilet paper brand Charmin. From their epic #tweetfromtheseat to their follower engagement, I Read more …
Today, competitive research is annoying. Modern marketers have to rely on a patchwork of tools, elbow grease, and Excel to compile basic competitive intel. We started TrackMaven to fix this. TrackMaven is the competitive intelligence platform for marketers. You shouldn’t have to spend hours and hours to track your competitors only to generate a powerpoint, Read more …
Identify opportunities that the competition is missing: If you are ignorant of both your enemy and yourself, Then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, For every battle won, you will suffer a loss. If you know your enemy and yourself, you Read more …
Sometimes I like to reminisce about the days where I just didn’t understand the basics of Twitter. I was dumbfounded over the 140 character limit, thought the hashtag was a pound sign, and the only other time I used “@” was before the domain of someone’s email. Actually, now I’m laughing at my Twitter immaturity because looking Read more …
