Posts tagged “content creation”

Barry Feldman On The Opportunity Cost of Poorly-Created Content

Posted by Kara Burney on July 7, 2014 in Content Marketing, Influencer Interviews

When it comes to content creation, you’d be hard-pressed to find a more straight-talking guide than Barry Feldman. A veteran content marketing strategist, prolific writer, and founder of Feldman Creative, Barry has advised roughly 1,000 companies to better navigate what he calls “the twisted path that is online marketing.” So naturally, we turned to Barry for a discussion about Read more …

The Opportunity Cost of Poorly-Performing Content

Posted by Kara Burney on June 12, 2014 in Content Marketing

Content marketing is first and foremost an exercise in relationship-building. And like any relationship worth maintaining, content creation is hard. There are a variety of measures of success for a single piece of content, from social shares and unique visits to time on page and lead conversions. But no matter how you score your content, creating and Read more …

Content As A Sales Conversation Starter

Posted by Kara Burney on June 3, 2014 in Content Marketing

Most buyers don’t just judge your brand by its cover. They evaluate your brand through their own personal process of online information-gathering and research — on both you and your competitors. And what are prospective buyers coming into contact with during this research phase? Content. Lots of content, generated by you, your customers, online reviewers, and your competitors. But the only content Read more …

Posts tagged “content creation”

Barry Feldman On The Opportunity Cost of Poorly-Created Content

The Opportunity Cost of Poorly-Performing Content

Content As A Sales Conversation Starter

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