LinkedIn is a powerful marketing tool for B2B companies, with 400 million users across 200 countries and territories. This opportunity to reach professional audiences across diverse industries and locations should… Read more
Content marketing is no longer a game that you can start and stop. As MarketingProfs and Content Marketing Institute found in their 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, the most effective… Read more
Our research shows that a channel-specific approach is the secret to a successful content marketing program. (More on that here.) The brands that excel at content marketing craft a unique content strategy… Read more
Not all content marketing is created equal. To get to the heart of the “habits and behaviors” of effective digital marketers, Adobe used over 490 billion Facebook post impressions, 525 billion… Read more
If you’re like most marketers, you report on the successes (or failures) of your marketing content based on first-party data alone. But without competitive benchmarks, how do you know what… Read more
We’ve written several posts about LinkedIn marketing tips, ranging from how to build your LinkedIn influence to refreshers on LinkedIn analytics and advertising. But what better way to get the inside… Read more
An initial public offering (IPO) is an incredibly exciting moment in a company’s development. But how should a digital marketer message an IPO on social media? On April 4th, online… Read more
The LinkedIn Influencer program is invite-only, a honor reserved only for the top professional voices in each industry to share their wisdom across the network. Since its debut in October… Read more