Source for Your Marketing Questions: The Marketing Dictionary
During the dark period where marketing was this nebulous thing to me and I had Google on my side, I had to sift through a few articles or blog posts to find the meaning of a simple definition like CTR. It was a little more time consuming than I wanted it to be and I longed for a resource to have right in front of me. As we were putting together the new website, Allen brought up the genius idea of having some sort of resource for marketers to go to to search for all the terms about marketing. And then…the Marketing Dictionary was born. (If I only had this when I first started). Read more …