3 Surefire Ways to Justify Your Marketing Budget
Do you feel like it’s getting harder to justify your marketing budget? If so, you’re not alone. Marketing budgets are on the rise for the third straight year, reports Gartner,… Read more
Tagged: Marketing Clear
How to Create an Effective Marketing Plan (With Template)
If you want to create a go-to-market strategy for your company’s products and services, you’d better start with a clear plan. But what does that entail, exactly? Our Marketing Plan… Read more
10 Negotiating Tips to Cut Your Marketing Costs
As you plan your budget for the next year, and allocate spend across marketing activities, you’ll come to realize that many of your marketing costs come from expensive external vendors…. Read more
How to Create a B2B Blog Strategy That Drives Business Results
Planning a B2B blog strategy for 2017 can help drive drive your company’s content marketing success. You can leverage your company blog to fuel a digital distribution strategy that attracts… Read more
The Best Time to Publish a Blog Post to Maximize Business Results
According to a recent report by the Content Marketing Institute and MarketingProfs, 80 percent of B2B marketers and 75 percent of B2C marketers use blogging in their company’s content marketing… Read more
Blogging Report: How to Drive Results From Your Company’s Blog
A new report reveals that when blogging for business, companies are producing more content with less impact. It also uncovers specific tactics marketers can use to combat content overload and… Read more
5 Marketing Spending Trends for 2017
To get the most out of your marketing spend you can’t just look at what’s worked in the past; you have to anticipate future trends. Where will marketing teams invest… Read more
How to Manage Your Marketing Budget (+Free Template)
Do you have your marketing budget planned out for next year yet? If not, don’t panic! I’ll walk you through how to create a marketing budget step by step, and… Read more