How to Lead a Data-Driven Marketing Team
At TrackMaven, we prescribe data-driven marketing as the key to a successful digital strategy. Gone are the days of Don Draper, where repeatable success can be found based on a… Read more
Tagged: metrics Clear
Track Your Success With TrackMaven’s NEW Marketing Dashboard
Marketers have a lot of data at their disposal. To make sense of it all, it’s more important than ever before to have all of your marketing data in one… Read more
Why Do CEOs Believe They Are Wasting Money on Marketing?
Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should… Read more