The Best Time to Post on Pinterest in 17 Industries
Timing is everything — especially on social media. But would you know if you were posting at a slow time for your audience? Marketing analytics can provide the answers. We… Read more
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The Hidden Value of Pinterest for B2B Marketing
Some common misconceptions about Pinterest keep B2B brands from embracing the network. Here’s the business case for using Pinterest for B2B marketing.
How to Use Pinterest Analytics (the Right Way)
The quickest way to improve your Pinterest presence is to arm yourself with Pinterest analytics. Here we’ll examine the benefits (and limitations) of the Pinterest Analytics platform, and identify the… Read more
6 Marketing Tips From the Top B2C Brands on Pinterest
Pinterest is a growing social channel that has received more attention over the past few years. In our B2C report we examined the impact of Pinterest, among other channels, and… Read more
Marketing on Pinterest is Surprisingly Effective for Two B2C Industries
Pinterest usage has doubled in the last three years (the highest growth rate among major North-American/global social networks), presenting a huge opportunity for B2C marketers looking to expand their brand’s… Read more
3 Pinterest Tips From Hillary Clinton’s Presidential Campaign
The 2016 Presidential race has officially expanded to Pinterest! The bid for the White House is already heating up across a variety of social media channels. On Twitter, Hillary Clinton and Bernie… Read more
J.Crew Revisited: Does The Retail Giant’s Visual Content Flourish Or Flop?
In 2014, we published a profile of J.Crew‘s data-driven approach to content. (For a refresher, check out J.Crew’s Data-Driven Approach To Fashion And Marketing.) Under the leadership of Mickey Drexler, J.Crew… Read more
Pinterest Panders To Marketers With New Cinematic Pins And Ad Solutions
Are you itching to put some budget behind your Pinterest strategy? You’re in luck. You’ll soon be able to Pin moving images with Pinterest’s latest feature: Cinematic Pins. The new feature is… Read more