Seeing is believing – now more so than ever. From 1990-2013, the use of visuals in literature increased 400%, while the use of visuals on the Internet rose over 9900% from 2007-2013 alone. This proliferation of visuals fits right into our physiological sweet spot; almost 50% of our brain is involved in visual processing, and 70% of all of our sensory receptors Read more …
If you’re like most people, the very mention of March Madness conjures a montage of athletic greatness and pandemonium-inducing buzzer beaters. But at its core, March Madness is all about branding. When else can brands engage with an audience that is hyper-motivated on social media, willingly donning branded merchandise, and engaging with content 24/7 with impunity, Read more …
If you don’t know who your audience is, how can you make them happy? Odds are you can’t, and you’ll waste time and money marketing without intention. So start by thinking about the questions you ask when someone is visiting from out of town. One of the first questions you generally ask when a guest Read more …
In our Email Data Report, we analyzed 93,611 emails from over 2,158 email lists, and what we found was… a whole lot of sameness. Yes, it seems email marketing has become an exercise in mimicry and monotony, and this pattern held true when we took a closer look at the times of day and days of the week when email marketers are pushing out their correspondence and e-newsletters. Just take a look at the breakdown of our report’s email schedule data below. Notice any trends? Read more …
In a perfect world, a person who was interested in TrackMaven would only search for TrackMaven in Google, land on the homepage, fill out a form, become a lead, go through the sales process, and then, bam, become a customer. A customer who renews their contract forever and is a champion.
The would trickle through the funnel perfectly, touching on all of the parts in a stream-lined, predictable manner.
Except, we don’t live in a perfect world and this doesn’t happen…ever. Read more …
