The necessity for new clothes and new school supplies offers a big marketing opportunity, and new research from RadiumOne suggests that back-to-school shopping behavior has taken on a life of… Read more
As a Marketer, I’m always looking for inspiration from my peers, including our customers, competitors, influencers, and anyone else producing great marketing content. And a lot of our customers come… Read more
If you’re like most marketers, you report on the successes (or failures) of your marketing content based on first-party data alone. But without competitive benchmarks, how do you know what… Read more
It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start…. Read more