Banner Ad
Banner Ad
A Banner Ad is a form of advertising that utilizes a graphic display to advertise a company. A banner ad usually appears along the sides of a web page: at the top, bottom, left, or right. They often take a rectangular shape and can contain both images and text. Banner ads are published on a third party’s web page, whether it be another company’s website or a search results page, and they redirect anyone who clicks on the ad to the advertising company’s website. The advertiser pays the host website for the banner ad depending on their arrangements. The payment could be made based on on clicks, where the advertiser pays the host for every click the ad receives. Or, it could be based on impressions, where the advertiser pays for the ad to be shown a certain number of times.
Why does TrackMaven think Banner Ads are important?
These are popular tools in paid advertising and are used frequently in PPC campaigns. Their positioning on various web pages makes them effective at driving traffic to a company’s website. These are great for increasing brand awareness as web users see a company’s advertisement in a banner ad next to content they are viewing. Banner ads are great for promoting consumer consciousness of a company when they are posted on web pages with high traffic.