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Click-Through
A click-through is the process of a website visitor clicking on one of your online advertisements. Whether it’s a banner ad, a link in an article or email, or any other form of advertisement that links to your web page, if a visitor clicks it, it counts as a click-through. Click-through success is measured by the click through rate.
In a Sentence
Jamey optimized TrackMaven's banner ads to increase their click throughs.