Click-Through Rate

This is a measurement of the success of online ads. It informs marketers on how many people click on their ads, relative to the number of ads displayed. To find it, a marketer must divide the number of clicks received by the number of times the ad was displayed (impressions). The click-through rate is an invaluable measurement in determining the effectiveness of an online marketing campaign.

Why does TrackMaven think that Click-Through Rate is important?

Amongst other things, an ads click-through rate enables marketers to assess things such as the most effective ad positioning, the ad publishing platforms that have lead to the most traffic, and whether their paid advertising has been providing value relative to its cost. Having a strong click-through rate will also improve c marketing campaign’s keyword quality score, which in turn will lead to lower costs when bidding on ad positioning. Gaining exposure is invaluable when trying to spread brand awareness, and a higher click-through rate means that more people are seeing a company’s ads. This metric can be applied to almost any aspect of advertising. There can be a click-through rate for paid ads, blog posts, or any form of content. There are several tools available for calculating and measuring click-through rate, including Google Webmaster tools.