Contact Bucket

A contact bucket is a collection of contacts that share similar characteristics. It contains contacts that have been segmented and arranged into groups for convenience of targeted marketing.

Why does TrackMaven think that a Contact Bucket is important?

Contact buckets make the process of personalized marketing easier because all similar contacts are grouped together. With market segmentation and targeted marketing initiatives being so prevalent, contact buckets save marketers a lot of time and energy by arranging contacts based on shared characteristics. This easy grouping makes it easier for marketers to run simulations and conduct A/B testing because the contacts are already separated into groups. The different traits that act as a basis for the contact separation can be used as variables in these tests and provide marketers with with more accurate results.

Giving the same marketing messages and advertisements to consumers, all of which who have different wants and needs, would be an ineffective method of achieving a sale. Not everybody will recognize why they need a product if the product does not claim to solve a particular problem that they have. Contact buckets give businesses a better idea of what their audience wants and needs, and allows them to target those desires when constructing a campaign.