Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is the set of activities associated with managing interactions between a business and its customers. It focuses on organized methods for organizing the volumes of data collected from customers. This provides better customer service, allows a company to gather information on a customer, and possibly, attract future customers.

Why does TrackMaven think that Customer Relationship Management is important?

With the vast amount of customer data a company has to collect and manage, a solid CRM strategy is something that every company needs. It plays a role in almost every part of the customer lifecycle. Marketers can use it to identify a target audience and leads. Marketing CRM campaigns include monitoring communication between a company and consumers through multiple channels and mediums. Customer service can use CRM to delight existing customers. Employees can use CRM to personalize marketing messages to potential customers, listen to feedback from customers to improve customer service, and effectively manage customer accounts. All functional areas of a company have different needs and can apply different CRM strategies that are personalized for those needs. Regardless of what section of a company you work for, odds are that section will work with a customer at one point or another. There is CRM software available to help companies manage this info automatically.