Heat Map

A Heat Map provides on-page data analytics that visualize a user’s behavior. It shows where they stop to view, areas they click that show a users’ behavior on a page, and mouse movements over a page. These maps use different colors to indicate different levels of activity on a web page. For areas on a webpage with a high level of activity, that portion of the map will be a brighter color. An area on the map that has a low level of user activity will be indicated by a darker color.

Why are Marketing Heat Maps important?

A heat map will help tell a marketer where on a website a user is focusing. This can tell marketers how they can optimize the page according to the map. For example, the user might be focusing on just the right side of a page, while the CTA is on the left. The heat map can provide visuals to help a marketer maneuver their marketing tools to the best place. In this example, it would be the the right side of the page. Using heat maps to optimize your page can help to capture the user’s attention, which could result in higher conversion rates.