Inbound Marketing
Inbound Marketing is a method of marketing with a goal of attracting potential customers to a company’s site. Instead of having to convince a lead to look at a business, inbound marketing focuses on creating useful material for that business’s desired customer so that anyone meeting its buyer persona criteria will be naturally attracted to the business. Inbound marketing focuses on creating content and placing that content where the desired potential customers will see it. Through multi-channel efforts, marketers can pull in leads to their businesses from many sources.
Why does TrackMaven think that Inbound Marketing is important?
In recent years, with the increase in internet users and the advanced developments to online advertising, inbound marketing has become the dominant method of advertising. Marketers are creating more content than even, and the internet makes it easy to disseminate it throughout the web. This content can be strategically placed in channels where a company’s target audience will likely see it. Inbound marketing is preferred by consumers because they consider it to be less invasive than outbound marketing. Having customers come to a company organically by attracting them will result in happier leads who are more likely to convert than if it tried to pull leads in through outbound marketing methods.
In a Sentence
Trevor created content for TrackMaven's inbound marketing campaign to bring potential customers to the website.