Native Advertising

Native advertising is an advertising strategy that involves creating and positioning content so that it matches the context of the user’s experience, or simply, advertising that is specific to a particular website. With native advertising, the material or content matches the format and design of all other content on the page where it’s being advertised. It is a seamless and uninterrupted form of advertising that keeps up with the user’s experience on the website, but still advertising the product or company that has purchased the space/content.

Why does TrackMaven think Native Advertising is important?

Native advertising produces an appealing advertising experience for the site visitor by aligning the form and function of the ad with the other material on the page. Examples of native advertising are the many companies that advertise on Facebook, Buzzfeed, LinkedIn, the New York Times, or many other media companies. Like mentioned above, these pieces of content act just like normal pieces as to not interrupt the user’s experience. For a specific example, businesses can create content to be featured in Facebook’s “sponsored stories” section. These ads match the form of other Facebook posts, and have the ability to be liked, shared, and commented on like all other Facebook material.