Ranking

Ranking refers to a website’s placement on a search engine results page. When a user enters a search query, the search engine’s algorithm crawls the web and returns web pages based on relevancy. The exact rank of a web page is determined by on-page SEO and off-page SEO factors. The web page with the highest rank is shown at the top as the first result, and the web pages descend in decreasing rank order.

Why does TrackMaven think that Ranking is important?

Since people use the web to find information as fast as possible, web pages with a higher ranking generally receive more traffic than those lower down on the results page. Your ranking can be improved through SEO, which seeks to optimize your website for obtaining a higher spot on the results page. Activities such as creating content, link building, and optimizing site architecture are all things you can do to affect your ranking. A company’s ranking can be externally affected by building authority on the web, having links on third-party websites, and creating a social media presence. Websites such as searchengineland.com and moz.com have great tips for improving your SEO strategy and securing a higher ranking.