Traffic

Website traffic is a metric used to measure the amount of visitors your site receives. Anytime someone accesses one’s site, whether its from entering their URL, clicking an advertisement, or opening a link in an email, it will go towards their website traffic. Essentially it is determined through the number of visitors and the number of pages they view during their visit to the website.

The metrics that go into a website’s traffic are audience size, unique visitors, visitors, referrals, time on site, page views, the average number of page views per visitor, and top source referrals.

Why does TrackMaven think this is important?

Traffic can give marketers a general idea of how may people are seeing their company’s website, and the potential amount of people who see their brands. Traffic represents a huge component in measuring a marketer’s success and is often a KPI that identifies how well a campaign is going. By monitoring Traffic numbers, marketers can see the reach of their campaigns and also determine the results of SEO efforts.

There are many tools and applications available for that can provide accurate measurements of traffic. Some popular options are Compete, Quantcast, Google Trends, and Alexa. Alexa and SimilarGroup produce rankings of websites based on traffic.

Many of these applications can also measure traffic sources, which show where visitors were before they were on your site. Measuring traffic sources can help marketers analyze which advertising platform has been generating the most traffic, and thus is also an important metric to keep track of.