Uniform Resource Locator (URL)

URL is an acronym for Uniform Resource Locator. It is the identifier for any website or webpage on the Internet. Each individual webpage has its own unique URL that will only direct to that webpage when entered into a search bar. A URL is composed of three parts. The first is the resource protocol, which determines what kind of resource is being accessed. A common resource protocol is the “http://” found at the beginning of URLs. The second part is the domain name, which is the name of the website that you are trying to access. This is the www.(website).com portion that everyone is familiar with. After the domain name is the file or resource location, which shows where specific information is located on a website.

Why does TrackMaven think that a URL is important?

URLs are a search engine’s roadmap for directing a user to a particular web page or file. Without this, a search engine would have no way of knowing where on the Web a user wants to go. URLs not only differ between websites, but between countries as well. In the United States, most websites end in -.com, -.net, or -org. Websites in other countries are denoted by different endings.