Marketers use web analytics to analyze online metrics and optimize the web presence of their business.
There are many important metrics used in web analytics. Some examples include:
Facebook analytics give marketers the information they need to improve their presence on the social media platform. A brand on Facebook functions much like as an individual user. However, instead of humanized timeline, brands have a page where users can view their posts, comments, pictures,…
Benchmarking is the process of measuring a business’s performance against competitors and industry standards. Companies benchmark to analyze their success and get a better understanding of how they are performing relative to their competition. Why is benchmarking important? Benchmarks provide valuable insight to decision makers in…
A marketing opportunity is a sales-accepted lead that has been qualified as being in need of your product or service. A sales representative determines that there is an opportunity to sell to this individual or company. Typically, the sales rep must determine that the prospect has the budget,…
Have you claimed ownership of every customer touch point with your marketing campaigns, throughout the marketing funnel? Marketing attribution helps you track these touch points, and multi-touch attribution is the best way to capture the full picture of the business impact of your marketing campaigns.…
Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful. Some examples of marketing goals…
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