First-party data versus third-party data

First-party data is private information you collect from channels you authenticate in TrackMaven, while third party data is public information TrackMaven can collect from social channels via their APIs.

First-Party Data Examples: First-party data, such as the following items, are available for your Facebook, Twitter, Instagram, and Google Analytics channels. The data count when consumers, like Facebook fans or Twitter followers, interact directly with your brand.

• Facebook: Impressions, Reach, Spend, and Video Views
• Twitter: Engagements, media views, and impressions 
• Instagram: Impressions, Reach, Story data
• Google Analytics: Bounce Rate, Goal Completions, Goal Conversion Rates, Goal Revenue, Goal Values, Sessions, Session Duration, Page Views, and Users

Third-Party Data Examples: In TrackMaven, you are able to view third-party data, like the following items, for both your brand and your competitors.

• Facebook: Comments, Reactions, Shares, and Page Likes
• Twitter: Followers, Likes, and Retweets
• All Content: Any "derived" metric, such as impact score, that uses public data as part of its calculation.