TrackMaven's definition of a brand

A TrackMaven brand is a collection of associated social assets under one name, with or without a relevant website, blog, and email list.

For example, TrackMaven defines Coca-Cola (corporate) as one brand, with one Facebook page, one Twitter handle, one LinkedIn page, and one blog. However, many companies will have more than one internal brand in TrackMaven. Coca-Cola might track Coke Zero, DietCoke, Dasani, and Sprite. Each of these counts as a separate brand in TrackMaven.