Social and Content Attribution overview

Social and Content Attribution is an add-on functionality that allows TrackMaven customers to see post-level attribution data for blog, Facebook, LinkedIn, and Twitter content via an integration of Google Analytics.

In addition to immediate insight into the unique views and time on page contributed by the individual post or creative asset, Social and Content Attribution also enables customers using Google Analytics goals to assess conversions, goal revenue, and goal conversion rate on a per post basis.

This feature is only available if the links within the social posts use UTM IDs.