Social and Content Attribution versus Google Analytics reporting

TrackMaven provides marketers with the ability to combine and report on datasets from multiple platforms. Going beyond Google Analytics, which measures web data at the source, medium, campaign and post-type levels, TrackMaven enables you to measure content in an additional, more nuanced capacity, at the per-post level.

Additionally, TrackMaven allows you to tag your content dynamically so you can receive attribution data for posts that lack proper tagging or UTM codes.