Accessing attribution data

Follow these steps to find the Social and Content Attribution details for your owned content published to your blog or Facebook, LinkedIn, or Twitter profiles.

1. Click the Content & Campaigns tab in TrackMaven.
2. In the left-hand navigation bar, filter for your brand so that only your owned content is visible in the content feed.

3. Access attribution data using any of the following methods.
   • More info arrow: On the display of your content item, click the arrow in the bottom right-hand corner. A fly-out window opens containing the attribution data points for that content.

   • Ask Maven: Clicking the relevant Ask Maven filters in the left-hand navigation can sort the content feed for the highest goal completion or conversion rates. The attribution metrics display across the bottom of each relevant feed item.
   • Share: Attribution data for blog, Facebook, LinkedIn, and Twitter content published by your brand is available via “export to .csv,” accessed through the share icon at the top-right corner of Content & Campaigns.