Content & Campaigns
For more information, contact your Account Manager, or email support@trackmaven.com.
- Finding public interactions for posts
- Analyzing content in Content & Campaigns
- Searching content by topic or campaign
- Content & Campaigns defined
- UTM campaigns defined
- TrackMaven's definition of a brand
- Combining content from multiple brands into a single campaign
- Social and Content Attribution overview
- Social and Content Attribution versus Google Analytics reporting
- Reports: Google Analytics with and without Social & Content Attribution
- Content sources for which attribution data is available
- Accessing attribution data
- Attribution metrics available in the Social & Content Attribution add-on
- How timeframe filters work
- When TrackMaven data does not match Google Analytics
- All enterprise users can view data for a connected Google Analytics view
- Attribution data is not available for your competitors
- UTM codes defined
- UTM IDs defined
- UTM IDs required for Social & Content Attribution insights
- Attribution data can be available for ads
- Competitor campaign data available without UTM codes
- TrackMaven identifies campaigns by campaign UTM code
- TrackMaven can capture UTM codes/campaigns with links that have been shortened
- TrackMaven Boolean search best practices
- How hashtag parsing works per social network
- Tagging content
- Understanding impact score