This week TrackMaven is celebrating the launch of our Activity Feed 2.0! The second-generation feed is filled with new features to help digital marketers spot the topics and tactics driving marketing performance across their competitive landscape.

One of our favorite new features is Keyword Search, which allows marketers to seamlessly filter through competitor content marketing by specific topics, keywords, and hashtags.

To show the power of this new tool for content ideation and competitive intelligence, we’ll walk you through a quick example inspired by Valentine’s Day-related content marketing on Pinterest!

Basic Keyword Search

With Valentine’s Day around the corner, we’ve been tracking the Pinterest content around date ideas, recipes, flowers, chocolate and more that brands have posted to their boards.

With Activity Feed 2.0, all you need to do to filter for Valentine’s Day-specific content is type “Valentine’s Day” in the Filter Feed window and hit enter. The Activity Feed will display only the content relevant to this keyword within your set time frame, brand, and channel preferences.

Refine Your Search With Multiple Keywords

Maybe you’re looking for Valentine’s Day content ideas, but DIY crafts and floral arrangements aren’t relevant for your brand. Instead, your audience is interested in Valentine’s Day recipes.

Just add the additional keyword “recipes” in the search bar and Activity Feed 2.0 will do the rest, filtering for content relevant to both keywords. To make sure that “recipes” is a priority, simply type place a “+” in front of the query (“+recipes”) to narrow the search down further.

Exclude Irrelevant Content With Negative Filtering

If you’re finding that your search for recipes is filled too many beverages or cookies, filtering them out of Activity Feed 2.0 couldn’t be easier. Just add extraneous keywords with an “-” to remove unwanted terms from the feed.

For example, getting drink-related content out of the feed is easy. Just add “-drinks” to your list of search terms. Now you’re left with only relevant Pins!

That wasn’t too ruff, was it? If you’d like to learn more about Activity Feed 2.0, take a look at the latest post from our Product Maven!