Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. But what…
Real-Time Marketing Analytics: Strategies for Improving ROIReal-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. But what... Keep readingBlaire Kotsikopoulos
Brands LOVE holiday marketing because the Internet loves holiday-related content. There are more than 2,300 holidays and observances in the year — some of them probably existing only on the Internet — which is an average of 6.42 holidays or observances every day. This presents plenty of opportunities for marketers to build awareness by joining…
Holiday Marketing: How to Create Successful ContentBrands LOVE holiday marketing because the Internet loves holiday-related content. There are more than 2,300 holidays and observances in the year — some of them probably existing only on the Internet — which is an average of 6.42 holidays or observances every day. This presents plenty of opportunities for marketers to build awareness by joining... Keep readingBlaire Kotsikopoulos
Did you see that snap? Have you checked your Insta today? Are you and bae texting right now? If you’re a millennial, this jargon is all too familiar. But if you feel lost or uncertain, then you need to learn more about marketing to millennials. Not to worry, we’re here to help! First, let’s cover…
Marketing to Millennials: How to Get in With the Cool CrowdDid you see that snap? Have you checked your Insta today? Are you and bae texting right now? If you’re a millennial, this jargon is all too familiar. But if you feel lost or uncertain, then you need to learn more about marketing to millennials. Not to worry, we’re here to help! First, let’s cover... Keep readingBlaire Kotsikopoulos
If I were a betting woman, I’d wager that your overarching goal for 2016 is to bring more revenue in for your company. It is worthwhile to take a look at the contribution of your own marketing efforts toward this objective alone. However, this doesn’t provide the insight needed into what other brands are reaching…
3 Ways to Measure Marketing Performance in 2016If I were a betting woman, I’d wager that your overarching goal for 2016 is to bring more revenue in for your company. It is worthwhile to take a look at the contribution of your own marketing efforts toward this objective alone. However, this doesn’t provide the insight needed into what other brands are reaching... Keep readingBlaire Kotsikopoulos
A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for…
The 4 Best Graphs for Revealing Trends in Marketing DataA picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for... Keep readingBlaire Kotsikopoulos
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