In the world of social media, everything is coming up algorithm. First Twitter announced the introduction of a “catch-up” feed. Now Instagram is jumping aboard the algorithm train. Here’s what… Read more
Shane Snow is many things: bestselling author, award-winning journalist, and co-founder and chief creative officer of Contently. He’s been called a “wunderkind” by The New York Times and a “digital… Read more
TL;DR: It is more important than ever before to create quality Twitter content. By optimizing around your best content and top-performing topics, your tweets will stand the test of time… Read more
The quickest way to improve your Pinterest presence is to arm yourself with Pinterest analytics. Here we’ll examine the benefits (and limitations) of the Pinterest Analytics platform, and identify the… Read more
It’s important to know one’s origins, but the history of content marketing is hotly debated. Some experts claim that content marketing started with cave paintings. Others say the first real… Read more
Establishing a brand as a “thought leader” in a competitive space proves challenging — especially for smaller organizations. So how can a lean team of one or two marketers compete… Read more
Fortune 500 brands prove that Facebook is a core competency for financial marketing. Here are four helpful Facebook hacks for financial services brands.
I’ve outlined six of the key metrics (quantitative and qualitative) that should be a part of your Instagram analytics reporting. These metrics are especially important to keep a close eye… Read more