Social Media ROI: Can You Prove It?
Marketing is accountable for sales and revenue — but can you prove content and social media ROI? If you can’t, you’re not alone. According to The CMO Survey, social media… Read more
Marketing is accountable for sales and revenue — but can you prove content and social media ROI? If you can’t, you’re not alone. According to The CMO Survey, social media… Read more
Four million businesses actively advertise on Facebook — 30 times more than on Twitter and eight times more than on Instagram. That’s one incredible source of ad revenue for Zuckerberg. But… Read more
This post features insights from our new ebook, The Fortune 500 Instagram Report. Download your free copy to learn how America’s biggest brands use Instagram, including the best times to… Read more
In building a company, there are countless memorable moments. For the TrackMaven team, 2016 has already been full of them. This quarter, we’ve been happy to bring four new innovations to… Read more
It is a big month for new feature releases at TrackMaven! We have just launched our first predictive analytics feature to help you optimize your content strategy. By analyzing historical… Read more
Marketers have a lot of data at their disposal. To make sense of it all, it’s more important than ever before to have all of your marketing data in one… Read more
Much has been written about the end of the free lunch for brands on social media. It has gotten harder and harder to get the organically driven results that were… Read more
We’re so excited for Spark 2016, our annual digital marketing conference! This year we’re bringing 400 digital and content marketing executives together at the Newseum, Washington, D.C.’s interactive museum of… Read more