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Competitive Positioning

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The Comprehensive List of Marketing Conferences in 2014

Don’t miss out on the latest marketing trends! Staying up to date on emerging insights in the marketing world can give you the upper paw on your competition. Thankfully, 2014 is packed with exciting and informative conferences for proactive marketers. Whether you’re in San Francisco, New York, London, or Montreal, these events provide an excellent opportunity for Read more …

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Big Data (and the Bigger Responsibilities of Predictive Marketing)

For modern marketers, the challenge that comes with big data is two-fold: knowing what data to collect, and finding ways to harness that data to drive smarter business decisions. The role of a marketer is certainly analytics driven – just think of all the metrics you track, from click-through rates to unique website visitors – but the reason there Read more …

The 3 Ingredients to Make Your Facebook Page Irresistible to Likes

We’ve covered the 3 different tricks to competitively position your brand on Twitter, but that really isn’t the only social media platform that you should be paying attention to. With over 1.5 billion users on Facebook, you shouldn’t neglect your brand’s Facebook page. Sometimes marketer’s get caught up in trying to drum up engagement rather Read more …

How to Use Competitors' Blog Posts for Your Marketing Advantage

It was drilled into my head not to copy, cheat or plagiarize. In college, I was a History major and was constantly told that if I didn’t cite sources or give credit to where credit is due that I would be immediately sent to the Honor Committee. Much of that obviously still reigns true, except Read more …

3 Tricks To Competitively Position Your Brand on Twitter

Coming in with over 400 million users and so many tweets sent out through the day, it’s almost become a standard across all industries to be on Twitter. Whether you are a B2B, B2C, SMB or large enterprise, many of your customers and potential opportunities reside on Twitter. And if your customers and potential opportunities Read more …