Customer Strategy

3 Maven Approved Customer Success Scenarios

Posted by Trevor Mills on March 13, 2014 in Customer Strategy

Here at TrackMaven we put a lot of pride in our effort to walk away from each customer success scenario knowing that we tried to not only find a solution to a problem but that we also actively added some sort of business value to the interaction. We know that the ability to go above and beyond for each customer brings about the opportunity to not only leave our customers with smiles on their faces and warmth in their hearts but also the chance to develop customer champions. This opportunity to develop long-lasting relationships is something that our whole company values from the top down. Read more …

3 Ways Marketing Influences Customer Champions

Posted by Trevor Mills on January 29, 2014 in Customer Strategy, Marketing

With the rise of the Internet, came the exponential rise in the amount of information we have access to. This has been a tremendous boom for humanity and has completely flipped countless traditional ideas, paradigms, and thought processes. In particular, this age of information freedom has circumvented traditional buying methodology by taking it out of Read more …

Creating Customer Champions: 3 More Steps Approved By Dale Carnegie and Backed By Science

Posted by Trevor Mills on December 17, 2013 in Branding, Customer Strategy

This post marks the 2nd of many where we will break down customer success best practices into actionable scenarios and takeaways that even Dale Carnegie would approve of creating customer champions. When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. It is this insight from Mr. Carnegie Read more …

Creating Customer Champions: 3 First Steps Approved by Dale Carnegie and Backed by Data

Posted by Trevor Mills on November 14, 2013 in Branding, Customer Strategy

This post marks the 1st of many where we will break down this question into actionable customer success scenarios and takeaways that even Dale Carnegie would approve of. If you want to gather honey, don’t kick over the beehive. Wise words spoken by a wise man. How to Win Friends and Influence People, by the master, Dale Read more …