Creating a buyer persona hones your marketing strategy so it effectively targets the right prospective customers. But where do you begin? I’ll walk you through how to get started! What… Read more
If I were a betting woman, I’d wager that your overarching goal for 2016 is to bring more revenue in for your company. It is worthwhile to take a look… Read more
Welcome! I am incredibly excited to announce the launch of Maven Labs, a weekly content series that will utilize the insights gained by TrackMaven’s Customer Success team to help improve… Read more
Every marketing department constantly looks for ways to build and scale their content marketing efforts. As a content or digital marketer, you’ve likely asked yourself: How do I create a… Read more
At TrackMaven, we love our customers, and we love helping them be successful. Every once in a while, we see them do something so special that we have to recognize… Read more
It’s no secret that customer retention is extremely important to a business. Customer retention is much more than a rate to strive towards, it’s a reflection of your success to… Read more
A year ago this month, I joined TrackMaven as the first Customer Success Maven. At the time, the role included a mix of everything concerning customers, from assisting with the… Read more
Here at TrackMaven we put a lot of pride in our effort to walk away from each customer success scenario knowing that we tried to not only find a solution… Read more