All marketing leaders aim to elevate their teams from good to great. But Christine Schaefer, CMO of ThreatConnect, has a blueprint to make this dream a reality. Christine joined #TrackMavenLive to share… Read more
Imagine this: You, as the Chief Marketing Officer for your business, are put on the spot and asked to report year-to-date marketing revenue by your CEO. You quickly pull up… Read more
Marketing is accountable for sales and revenue — but can you prove the ROI of social and content? If you can’t, you’re not alone. According to The CMO Survey, social… Read more
Do you know how many marketing events there are in North America next year? Thousands. Do you know how many I can afford? Not enough! If I had an unlimited… Read more
All marketing budgets are finite. So how do you decide where the money goes? To break down the spreadsheet gymnastics that is marketing budget planning, we invited Matt Heinz, President of… Read more
The alignment problem between sales and marketing is a well-beaten drum. But Joe Chernov, VP of Marketing at InsightSquared, pinpoints the root cause when he says “the MQL is eating… Read more
Do you feel like it’s getting harder to justify your marketing budget? If so, you’re not alone. Marketing budgets are on the rise for the third straight year, reports Gartner,… Read more
Your company probably has a few thousand likes on Facebook, and shares content with fans there. The average individual Facebook user, according to the Pew Research Centre, has about 200… Read more