A couple of years ago, when my little sister was three, I remember watching her as she turned over her dump truck and began to examine the wheels of its underside. I was fascinated that at three years old she wanted to understand how and why this toy truck was working. She wanted to see Read more …
A year ago this month, I joined TrackMaven as the first Customer Success Maven. At the time, the role included a mix of everything concerning customers, from assisting with the sales process to configuring accounts for prospects – and, of course, optimizing for the success of our portfolio of customers. Since last April, my initial Read more …
I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers will soon be overflowing. Here’s a sampling of the good tidings: Forrester Research published results from a study conducted in tandem with the Business Marketing Read more …
A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for Read more …
For the modern marketer, data is key. The more information marketers have at their fingertips, the more effectively they can gauge the success of their strategy. Having up-to-the-minute data allows a marketer to be proactive, not reactive. A proactive marketer knows which content will drive traffic, which channels will yield the greatest return on investment, and which ad Read more …
