America’s biggest brands are doubling-down on Instagram. But new research from my creative colleagues wondered if something as simple as choosing different Instagram filters could impact the results businesses see on… Read more
Webinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of… Read more
Starbucks, Southwest Airlines, and AutoNation were the first Fortune 500 brands to join Instagram. So where are they now? We analyzed the content from these three Instagram pioneers — alongside… Read more
This post features insights from our new ebook, The Fortune 500 Instagram Report. Download your free copy to learn how America’s biggest brands use Instagram, including the best times to… Read more
It’s no secret that Instagram is a highly effective channel for B2C marketers. But you might be surprised to hear that Instagram is 20 times more engaging for B2B brands… Read more
In the world of social media, everything is coming up algorithm. First Twitter announced the introduction of a “catch-up” feed. Now Instagram is jumping aboard the algorithm train. Here’s what… Read more
I’ve outlined six of the key metrics (quantitative and qualitative) that should be a part of your Instagram analytics reporting. These metrics are especially important to keep a close eye… Read more
With 2016 about to begin, social media marketers for B2C brands are looking back at their performance over the past year. What lessons can they learn from other B2C companies… Read more