Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development… Read more
Retail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove… Read more
All marketing leaders aim to elevate their teams from good to great. But Christine Schaefer, CMO of ThreatConnect, has a blueprint to make this dream a reality. Christine joined #TrackMavenLive to share… Read more
Imagine this: You, as the Chief Marketing Officer for your business, are put on the spot and asked to report year-to-date marketing revenue by your CEO. You quickly pull up… Read more
Do you feel like it’s getting harder to justify your marketing budget? If so, you’re not alone. Marketing budgets are on the rise for the third straight year, reports Gartner,… Read more
Webinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of… Read more
So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide,… Read more