Digital marketing in the entertainment industry presents an opportunity for executive marketers to use analytics to prove the ROI from their efforts. Traditional marketing has something of a problem when… Read more
Identifying social media marketing goals that drive business results will help you prove the ROI from your social strategy. This is crucial for today’s marketers, most of whom are unable… Read more
Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development… Read more
Retail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove… Read more
Ever dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing strategy? If so, you’re not alone. Marketing’s always had something of a credibility problem when… Read more
Ever tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard. For most businesses, proving the value of content marketing is… Read more
With so many different channels to choose from, determining how to allocate marketing budget is enough to make any B2C marketer dizzy with frustration. Will email deliver more value than… Read more
Imagine this: You, as the Chief Marketing Officer for your business, are put on the spot and asked to report year-to-date marketing revenue by your CEO. You quickly pull up… Read more