If you have a business, you probably want people to find you, and you want the Internet to help. The good news is targeted keywords can do just that. Think about how we find almost everything these days. Unless you’re a Luddite, it generally starts with a search bar and a quick brainstorm about what it Read more …
Although it’s one of the oldest digital direct marketing tools, email is still the most efficient way to communicate with current and potential customers. But unlike the early days of email when only a few desktop email clients were used for email access, we now use a plethora of desktop clients to read and send Read more …
In our digital age, content overload has morphed from claustrophobia-inducing stacks of papers to perpetually-refreshing news feeds and ever-populating inboxes. Yes, content overload has gone digital, but that doesn’t make it any less daunting; there’s an existential eeriness to feeling overwhelmed by a digital deluge. And that feeling isn’t reserved just for the consumers of Read more …
Marketers and Sisyphus have a lot in common. And for those who may not know, Sisyphus is a Greek mythological king who was punished by constantly have to push a boulder up a hill and only then to watching it roll back down the hill. He had to repeat this torturous task…forever. Most marketers start the day with the goal of growing a stream of high-quality leads, which can feel a lot like rolling a boulder up a hill. And as the number of new marketing channels continue to multiply and diversify, it’s easy to put your head down and power through content creation, data analyzation, and channel management day after day in an infinite loop. Read more …
After the Retweet Report, we came back to the drawing board to figure out another data report that we should tackle. We talked about taking on another social media channel or diving into the behemoth of the Content Marketing world; however, we decided that we needed to brand away from the former and do something to segway into the latter. Out came studying email and the data that we could dig up about one of the largest sources of ROI for Marketers. I was very excited about uncovering something unique like using 9 exclamation marks in a title or adding a golden number of hashtags showing that marketers are taking risks with one of the oldest marketing channels. Read more …
