As digital technology improves, so do social media networks, screen resolutions, and — combining the two — image sizes and resolutions for social networks.
There are many social media image size guides out there for individual users, but we wanted to create a go-to brief for marketers looking for brand image sizes.
Below is a simplified guide to social media image sizes and cover photos for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, Pinterest, and Google+.
Want templates to create your own social media graphics? We’ve got you covered there too. Download our Social Media Image Templates to put your brand’s best face forward.
Simplifying social media image sizes
Shared images are the images that appear along with meta-data for links on social media. Twitter cards are a great example of these.
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The thing is, you really only need to use two image sizes in order to have your shared images covered on social media.
The first will work on major social networks like Twitter, Facebook, and LinkedIn — it’s a horizontal rectangle.
Horizontal rectangle (Twitter, Facebook, LinkedIn):
The second size you need covers another major social network where links and images are easily shared, which is Pinterest.
Pinterest requires a vertical rectangle. This vertical rectangle can be different heights (see the Pinterest section below for more details), but in terms of selecting a meta-image, this vertical rectangle is your best bet.
Vertical rectangle (Pinterest):
Twitter Image Sizes
In-stream image:
It’s important to note that Twitter will crop the ends of a 2:1 ratio image in mobile, when viewed in a stream.
To avoid this, make sure your content falls within the guides in our template.
- Recommended dimensions: 1024 x 512 (with space on ends for mobile — see template).
- Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
- File formats: JPG, GIF, or PNG.
- Can tweet up to 4 images in one tweet as a collage. Fewer than 4 photos will cause photos to be cropped for the collage differently.
- Can edit images if tweeting from a phone app.
Cover image:
- Recommended dimensions: 1500 x 500 pixels.
- Maximum file size: 5 MB.
- File formats: JPG, GIF, or PNG.
Profile image:
- Recommended dimensions: 400 x 400 pixels.
- Maximum file size: 2 MB.
- File formats: JPG, GIF, or PNG.
Facebook Image Sizes
Shared image:
- Recommended dimensions:1200 x 630 pixels.
Shared link:
- Recommended dimensions: 1200 x 630 pixels.
Cover image:
- Recommended dimensions: 828 x 315 pixels.
- Maximum file size:100 KB.
- File formats: RGB, JPG, PNG.
Profile image:
- Recommended dimensions: 180 x 180 pixels.
LinkedIn Image Sizes
Header image for company pages:
- Recommended dimensions: 646 x 220 pixels.
- Maximum file size: 2 MB.
- File formats: JPG, PNG, GIF.
Standard logo image:
- Recommended dimensions: 400 x 400 pixels.
- Maximum file size: 4 MB.
- File formats: JPG, PNG, GIF.
Instagram Image Sizes
Posted images:
- Recommended dimensions: 1080 x 1080 pixels.
- On your Instagram page, square thumbnails of posted photos appear at 161 x 161 pixels.
Profile image:
- Dimensions: 110 x 110 pixels.
Instagram Stories Uploaded Image Size
If you choose to upload a recent photo to post on Instagram Stories, there are a couple of important things you should know.
- The photo will expand to fit the phone screen.
- When the photo appears, you will not be able to slide it back and forth — it will center automatically — or zoom in.
To avoid these issues, use these recommended dimensions: 1080 x 1920 pixels.
Pinterest Image Sizes
Pinned image sizes:
- Recommended aspect ratio: 2:3 to 1:3.5.
- Pins on a board have a width of 238 pixels (height is scaled).
- Expanded pins have a minimum width of 600 pixels (height is scaled).
Profile image:
- Recommended dimensions: 165 x 165 pixels.
- Maximum file size of 10 MB.
- File formats: JPG, PNG
Google+ Image Sizes
Profile image:
- Recommended dimensions: 250 x 250 pixels.
- Maximum file size of 100 MB
- File formats: JPG, PNG, GIF.
Cover image:
- Recommended dimensions: 1080 x 608 pixels.
Shared image:
- Minimum width of 497 pixels (height is scaled).
- Maximum upload of 2048 x 2048 pixels.
- Shared link: 150 x 150 (thumbnail)
Shared link image:
- Dimensions: 150 x 150 (thumbnail of link’s meta-image)
