Google Analytics is an essential web analytics component of every marketer’s toolbox. But Google Analytics surfaces so much data, it’s hard to know where to start. That’s why I’ve created… Read more
If you want to improve your website’s content, conversions, and user experience, Google Analytics is the place to start. Google Analytics is used by 52.9 percent of all websites on… Read more
Have you ever copied an article link from a social network and gotten a really long, unseemly URL? All of those extra characters added to the end of a URL… Read more
How can newsrooms harness the power of data and analytics without compromising editorial judgement? In this webinar, Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times, discusses how… Read more
It is a big month for new feature releases at TrackMaven! We have just launched our first predictive analytics feature to help you optimize your content strategy. By analyzing historical… Read more
Marketers have a lot of data at their disposal. To make sense of it all, it’s more important than ever before to have all of your marketing data in one… Read more
I’ve outlined six of the key metrics (quantitative and qualitative) that should be a part of your Instagram analytics reporting. These metrics are especially important to keep a close eye… Read more
I’ve learned that in digital marketing it’s easy to get distracted by “vanity metrics.” Vanity metrics use measurements that on the surface would indicate growth and success, but when you… Read more